Effective Ppc Search Engine Submission


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Search Engine Optimization
By: Justin Robinson
Search engine optimization is the very key to all website success, and has been a driving force in gaining traffic for my blog/site. It is key for every website to have a search engine presence or you will not get the traffic that your site really deserves, and this goes for both websites and blogs. The reason that I am writing this article is that I was on a call with this guy that was asking many different questions about his website, and he was telling me how he was able to successfully optimize his website for Google, but was lacking the traffic from Yahoo! and MSN, that he felt would be nice to receive.

This leads me to another point. Every single search engine is different, and this may seem like a ridiculous statement because they are 'work' the same way, as in, you search for a keyword and it brings up all related content that it finds. But I guess the real question is, how do they retrieve the content? That is exactly my point, and that is the difference. Although every search engine works the same way, they gather content differently, there search spiders work differently. For the most part it seems that Google is a step above the rest when it comes to massive content searching, and seems to reveal the more relevant searches.

Now that we know how search engines work, let's look at some ways to help you improve your search engine presence.

The most obvious but not always talked about way to give your search engine rank a life, would have to be search engine submission. It is very possible to submit your site or blog into search engines through very simple submission forms. This is sometimes a quick way to get your site indexed but not always. Google, and Yahoo! offer this service, but there are no guarantees on the amount of time it will take them to index your site. This isn't always required because there search spiders will eventually find your site and index its content. The use of Meta Tags is of high important in the last sentence, and we'll go over that a little later. Here are a couple sites that will help you submit your site.

AddMe.com Submit Express

Another great way to have search engine spiders crawl your site quicker is have a webpage devoted to links. In other words, create an entire page that has nothing but links to your pages, this is otherwise known as a sitemap and is a great optimizer once it gets indexed. I would highly suggest this, as it is good traffic booster. You can actually find neat little applications that will do this all for you.

Pingoat Google Sitemap Creator

There are several tags that you can place in your head tag that will also help search engines see and index you properly. The first that we will discuss is the tag tags, and look something like this:





These two tags are exactly as they seem, all you need to do is fill in the content will relevant keywords and the description of your site, and place the tags below your tag in the tag. When choosing keywords you may want to consider 'specific keyword phrases' and not so much 'keywords', why? Well, due to many people using one words in there keywords, there is a strong competition for some keywords, and will make it more difficult for search engines to see you. Your best bet is to think as if you were searching for something and be as specific as possible.

Content is king nowadays, so if you're going to have a functional website, than you're definitely going to want to have a lot of content that will grab your visitor's attention. Which in turn, will grab a search engine spiders attention, because they read your content as well, and they love it when you provide a lot of content on your webpage's. That is actually why blogs have become so successful, because blogs are all about content.

Having sites link to you is a great way to increase your page rank which will in turn provide you with a great search engine position. What you'll want to do is find sites that you closely related to your own and then have then place a link to your site, and of course you will place a link to their's on your own site or blog. The reason that you'll want to place links on websites that are relevant to yours is because it provides you will more targeted traffic in which they will want to read the content on your site, so they will want to stay for a while and even return often.

Although search engine is a great way to gain traffic, a great content laden website is also important. My Suggestion would be to create a great website that you yourself would like to visit, and build off of that, gain friends in the same industry that you are in, and go from there. It's all a game in my opinion, it's just who does it best that will come out on top.

About the author:

Justin Robinson http://www.superjustin.com

Keywords: 'search engine submission' search engines, engine presence, engine, 'search engine submission', search engine optimization, search engine spiders, search engine presence, engines, search engine, search

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